FishLine in the News

iTunesArtworkHalf Moon Bay, California – May 1, 2014. FishLine, the #1 Free App in the Apple iTunes App Store for Sustainable, Local Crab, Fish & Seafood, has been featured  in the news at the start of the 2014 Pacific Salmon season..  As new articles are published, we will be adding links to this post.

“Its been a long wait for the 2014 Salmon season and we’re ready with information about 12 ports, a new Salmon video, and lots of eager consumers,” said Joe Falcone, Founder & CEO of Phondini Partners LLC, developer of the FishLine mobile app.

About Phondini Partners

Phondini Partners builds award-winning mobile applications for communities, government and industry using cloud technology and local resources.  For more information, see www.phondini.com.

Contacts:       Dan Blick, 650-479-4624[email protected]
                     Gayle Bufo, 805-748-5647[email protected]

FishLine Ready for Salmon Season

iTunesArtworkHalf Moon Bay, California – April 24, 2014. King Salmon season begins May 1 for most of California’s fishing ports and the top-ranked FishLine Seafood app and website is ready!

Using FishLine, you can discover when the freshest local King Salmon is available at your port from the dock, fish market, or restaurant.  Buy directly from your local fishermen and support the most sustainable fisheries in the world.

To celebrate the opening of Salmon season, FishLine has commissioned a New Video from HMB Media featuring Half Moon Bay fisherman Jim Anderson of the F/V Allaine and Santa Barbara fisherman Ben Hyman of the F/V Always Grinding.

FishLine now serves 12 California fishing ports with plans for more Pacific Coast ports later this year.

“We’ve already put a lot of work into FishLine this year, but we’ve only scratched the surface,” said Joe Falcone, CEO & Founder of Phondini Partners LLC, the creators of FishLine.  “We received funding earlier this year from the Central California Joint Cable/Fisheries Liaison Committee in Morro Bay that will pay for great new features in both the FishLine app and FishLine Web.”

Since FishLine was introduced as part of the iCoastside mobile app in 2012, it has grown to include the CrabLine fishermen’s directory, FishLine Web, and the FishLine Channel on FacebookTwitter and YouTube.  Nearly 200,000 people in 48 states and 84 foreign countries have been reached by FishLine media communications.

FishLine is free and available now on the Apple iTunes App Store for iPhone, iPad & iPod Touch, the Google Play Store for Android, and the Amazon AppStore for Android.  There is no charge to either sellers or buyers for using the app.  Download links for the FishLine app are at FishLine.me or if you don’t have a smartphone or tablet, try FishLine Web at FishLineApp.com to access all the same information.

Download the app for free today or check out the webpage to find fresh, wild, and locally caught Salmon starting May 1.

Keep looking all season long for new videos, photos, fisherman bios, and recipes, celebrating Salmon and the men/women who bring it from the ocean to the table.

About Phondini Partners

Phondini Partners builds award-winning mobile applications for communities, government and industry using cloud technology and local resources.  For more information, see www.phondini.com.

Contacts:       Dan Blick, 650-479-4624[email protected]
                     Gayle Bufo, 805-748-5647, [email protected]

ParkHillcrest on the Radio

iTunesArtworkParkHillcrest on KOGO Radio

HALF MOON BAY & SAN DIEGO, CA – MARCH 8, 2014 – ParkHillcrest was featured on the “Sully” Sullivan Show on KOGO news radio 600 as part of a segment on parking apps in San Diego after CivicSD released a request for proposals for a ParkDowntownSD mobile app. Uptown Community Parking District Chief Operating Officer Elizabeth Hannon described the current ParkHillcrest app and described plans for future improvements.

The broadcast is available via the KOGO podcast here.

ParkHillcrest is free and available now on the Apple iTunes App Store for iPhone, iPad & iPod Touch, the Google Play Store for Android, and the Amazon AppStore for Android.

About Phondini Partners

Phondini Partners builds award-winning mobile applications for communities, government and industry using cloud technology and local resources.  For more information, see www.phondini.com.

Contact:                 Joe Falcone, 650-759-9553[email protected]

FishLine Serves 12 Ports

iTunesArtworkHalf Moon Bay, California – March 31, 2014. Phondini Partners announces the release of Version 2.12 of the FishLine® mobile app adding five new ports to find fresh, local seafood: Santa Barbara, Ventura, Oxnard, Fort Bragg and Bodega Bay. FishLine, one of the top 5 Seafood apps, now serves 12 California fishing ports with plans for more later this year..

“Being a Commercial Fisherman active in multiple fisheries and trying to get sustainable seafood to your table, FishLine gives me a new medium to let the public know where they can find my eco-friendly fish,” said Ben Hyman, Captain of the F/V Always Grinding and owner of The Wild Local Seafood Company of Santa Barbara.  “FishLine helps the general public find my fish in upscale markets, farmers markets, and restaurants that should be patronized for supporting local seafood.”

Users are able to post and view available local seafood in real-time via cloud technology, browse photo galleries, and get directions to restaurants and markets. FishLine 2.12 also contains additional support for Monterey, Moss Landing, Santa Cruz and San Diego.

Since FishLine was introduced as part of the iCoastside mobile app in 2012, it has grown to include the CrabLine fishermen’s directory, FishLine Web, and the FishLine Channel on Facebook, Twitter and YouTube.  Nearly 200,000 people in 48 states and 84 foreign countries have been reached by FishLine media communications.

“We’re always looking for new ports to serve with FishLine so please contact us – it is free,” said Joe Falcone, Founder and CEO of Phondini Partners LLC.  “We’ve received funding from the Central California Joint Cable/Fisheries Liaison Committee to make important improvements to FishLine which will be released every quarter.”

FishLine is free and available now on the Apple iTunes App Store for iPhone, iPad & iPod Touch, the Google Play Store for Android, and the Amazon AppStore for Android.  There is no charge to either sellers or buyers for using the app.  Download links for the FishLine app are at FishLine.me or if you don’t have a smartphone or tablet, try FishLine Web at FishLineApp.com  to access all the same information.

About Phondini Partners

Phondini Partners builds award-winning mobile applications for communities, government and industry using cloud technology and local resources.  For more information, see www.phondini.com.

Contact:                 Joe Falcone, 650-479-4624[email protected]

iPacifica tracks Devil’s Slide Ride Shuttle

iTunesArtwork@2xPacifica & Half Moon Bay, California – March 27, 2014. The iPacifica Mobile App will begin tracking the Devil’s Slide Ride Free Community Shuttle when it debuts service to the Devil’s Slide Trail on Saturday, March 29.

The iPacifica app features the following information about the Devil’s Slide Ride:

  • Shuttle Tracker – real-time location of shuttle via GPS
  • Shuttle Stops – location and pictures of each of the 17 shuttle stops
  • Shuttle Gallery – pictures of the shuttle service
  • Shuttle Info – everything you need to know about the shuttle
  • Timetable – the shuttle runs every hour on the hour from Linda Mar Park and Ride from 8 to 5 on Saturday and Sunday
  • Route Map – for the shuttle from Devil’s Slide North Parking area to Oceana Terrace / Good Shepherd.
  • Devil’s Slide Trail Map – showing the old Devil’s Slide Highway and other trails
  • Devil’s Slide Trail Gallery – pictures of the Devil’s Slide Trail

The Devil’s Slide Ride Community Shuttle is free and the iPacifica app is free.

The Devil’s Slide Ride Shuttle tracker shows the location of the shuttle updated every minute in real-time using GPS.  The shuttle is indicated by a green dot with an arrow indicating the direction of travel, and each stop is indicated with a red dot for southbound stops and a blue dot for northbound stops.  Each stop may be clicked on to get more information about that stop.

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The iPacifica app may be installed from the Apple iTunes App Store, Google Play Store for Android or Amazon AppStore for Android.

“We’re very pleased to offer our residents and visitors this great free shuttle service,” said Courtney Conlon, CEO of the Pacifica Chamber of Commerce.  “Together with iPacifica, it makes for a great experience not only for visiting Devil’s Slide, but also for the all of the neighborhoods served by the shuttle.”

“This is our third “trolley tracker” implementation and we’re so pleased to have it on our doorstep and for such a great destination as Devil’s Slide,” said Joe Falcone, Managing Partner and Founder of Phondini Partners.  ” We won a travel industry award for our first trolley tracker so we know that it is an instant hit with both locals and visitors.”

About Phondini Partners

Phondini Partners builds award-winning mobile applications for communities, government and industry using local resources.  For more information, see www.phondini.com.

Contact:                 Joe Falcone, 650-479-4624, [email protected]

FishLine nets 2014 grant

Morro Bay & Half Moon Bay, California – February 27, 2014. Phondini Partners is pleased to announce that the FishLine Community Program has received a Commercial Fishing Industry Improvement Grant from the Central California Joint Cable/Fisheries Liaison Committee for the second year running.

The grant, which is matched 50/50 by Phondini Partners, will support the continued development of the FishLine mobile app and the FishLine Web website.   During 2014, FishLine plans to release the following improvements:

  • Make it easier for users to post seafood to FishLine and include pictures, order info, and delivery options among other information.  The primary goal is to reduce the number of steps required for popular operations in the mobile app or the website.
  • Personalize the user experience by designating a home port and providing notifications via push messaging or email of the arrival of particular species at their home port.  According to a recent survey, 73 percent of respondents said they had received texts or other push messages from companies; 68 percent said it was valuable.  57 percent found push messages more likely to persuade them to make a purchase than other forms of marketing on a mobile device, including commercial, banner ads, and email messages.
  • Develop a tablet version of FishLine for the increasing number of households who rely on tablets instead of PCs for internet activity.  35% of Americans aged 16 and up now own a tablet while the PC market is declining 10% per year.
  • Enhance FishLine Web to include more content and features from the FishLine App.  At the present time, FishLine Web only includes the ability to browse and post seafood.

“We’re honored to have the trust of the Morro Bay and Port San Luis fishing communities to continue the outstanding work we’ve accomplished with FishLine,” said Joe Falcone, Managing Partner, Founder and CTO of Phondini Partners.  “The FishLine Community Program will use the funding to build upon the 150,000 people we reached in 2013.”

The FishLine Community Program now consists of the following resources:

About Phondini Partners

Phondini Partners builds award-winning mobile applications for communities, government and industry using cloud technology and local resources.  For more information, see www.phondini.com.

Contact:                 Joe Falcone, 650-479-4624[email protected]

How to Buy Crab Video

FishLineHalf Moon Bay, California – December 20, 2013. FishLine, the #1 Free App in the Apple iTunes App Store for Sustainable, Local, Crab, Fish & Seafood, has just released a new video showing “How to Buy Crab Off-the-boat” featuring Jim Anderson of the the F/V Allaine.  The video was produced by Dianne Passen of HMB Media using footage captured on the F/V Allaine with a GoPro camera.

About Phondini Partners

Phondini Partners builds award-winning mobile applications for communities, government and industry using local resources. For more information, see www.phondini.com.

Contact: Joe Falcone, 650-479-4624, [email protected]

FishLine® Press Coverage

FishLineHalf Moon Bay, California – November 25, 2013. FishLine, the #1 Free App in the Apple iTunes App Store for Sustainable, Local Crab, Fish & Seafood, has been featured many times in the news as the new CrabLine feature and FishLine Web have become essential companions to Dungeness Crab season.  As new articles are published, we will be adding links to this post.

“We launched CrabLine and FishLine Web to coincide with the opening of Dungeness Crab season and people have shown their appreciation by making it one of the top Food & Drink apps,” said Joe Falcone, Founder, Managing Partner & CTO of Phondini Partners, developer of the FishLine mobile app.  “CrabLine gives consumers a direct connection to crab fishermen who take orders by phone, text or email.  FishLine Web opens up FishLine to those who don’t own a Smartphone or Tablet.”

About Phondini Partners

Phondini Partners builds award-winning mobile applications for communities, government and industry using local resources.  For more information, see www.phondini.com.

Contact:                 Joe Falcone, 650-479-4624[email protected]

FarmLine™ – Find Farmers’ Markets, Farmstands & CSAs

iTunesArtworkHalf Moon Bay, California – November 14, 2013.  Phondini Partners announces a better way to go from farm-to-table with FarmLine™, the new free app to help you find the best in local agriculture.

The first version of FarmLine allows you to search a massive database of Farmers’ Markets and Farmstands to find the ones nearest to your location or to a ZIP code.  Future releases of FarmLine are going to add restaurants that specialize in the farm-to-table experience, Community Supported Agriculture programs, and crowd-sourced information about what’s available from the local farms.

“We have almost 2 years experience with FishLine® which helps consumers find Fresh, Local Seafood so this was a natural extension of that work,” said Joe Falcone, Founder, Managing Partner and CTO of Phondini Partners.  “There are also very popular Farmers’ Markets in communities that are served by Phondini mobile apps, including Half Moon Bay, Pacifica, Laguna Beach and Hillcrest in San Diego.”

Phondini mobile apps bring out the unique characteristics of communities, events and festivals, and have an international appeal with downloads in 138 countries.

FarmLine is free and available on the Apple iTunes App Store, the Google Play Store for Android, and the Amazon AppStore for Android.  Associated with the FarmLine app is the FarmLine Facebook Page which features posts about the farm-to-table movement and photo galleries.

About Phondini Partners

Phondini Partners builds award-winning mobile applications for communities, government and industry using local resources.  For more information, see www.phondini.com.

Contact:                 Joe Falcone, 650-479-4624, [email protected]

CrabLine and FishLine Web have Record-Breaking Debut

iTunesArtworkHalf Moon Bay, California – November 18, 2013. FishLine is now the #1 or #2 app for Fish or Seafood in the Food & Drink Category in iTunes, and also broke into the top 100 Food & Drink apps in the USA.
FishLine remains the only mobile app (and now website – see below) with Real-Time Availability of Fresh, Local Seafood.
FishLine remains free and open to all Fishermen, Seafood Markets, CSFs, or Restaurants (and Foodies) to post when they sell or serve (or consume) Fresh, Local Seafood.
Daily downloads are up 500% after a record-breaking weekend, aided by the Crabline & FishLine Web Press Release, coverage in the San Jose Mercury NewsBay Area News Group local papers, the San Mateo Daily Journal, and even a Chinese-language Bay Area news site SingTaoUSA.
This weekend’s downloads expanded FishLine’s total installed base by 20%.
On the FishLine Facebook page, post reach has more than doubled and engagement has tripled over the previous week.  All of this was accomplished with classic guerrilla marketing techniques that the FishLine team has refined over the past 6 months.
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As they say, timing is everything.  The beginning of crab season was an excellent time to launch new initiatives so Phondini had held off introducing a new version of the FishLine mobile app until last week.  The new FishLine has the usual bug fixes and directory updates, but also includes CrabLine, a directory of fishermen willing to accept orders via phone, text or email for crab and other catch they might be selling.  This idea was hatched in a meeting Phondini had with Pillar Point Harbormaster Scott Grindy and Fisherman Jim Anderson a couple of months ago where we discussed how best to promote the upcoming crab season.  Phondini also is expanding outreach into ethnic groups by producing FishLine promotional materials in several languages.
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In addition, Phondini rolled out the first version of FishLine Web at FishLineApp.com which addresses the 30-40% of cell phone owners who don’t have Smartphones or Tablets.
Phondini is currently in the process of updating FishLine Web to allow consumers to browse seafood without registering.  FishLine is now a Registered Trademark so it takes the (R) now.
In terms of future plans, we are looking to get more participation from the Monterey Bay ports and
to that end Phondini met with Steve Scheiblauer of the Alliance of Communities for Sustainable Fisheries (and Monterey Harbormaster) in Half Moon Bay.
The discussion included getting the fishermen in Monterey and Santa Cruz more involved with FishLine, and also working together to update the Faces of California Fishing website whose content is included in FishLine.http://FishLineApp.com
Phondini is also working with local organizations, including As Fresh As it Gets, The Central California Seafood Marketing Association, Cal Sea Grant / Discover California Fisheries, and the newly formed Half Moon Bay Seafood Marketing Association to get more exposure for FishLine through link exchanges and other promotions.
Phondini is also planning the expansion of FishLine to other ports along the Pacific Coast.
Finally, Phondini is working with local filmmaker Dianne Passen on at least one FishLine video, and local fisherman Jim Anderson is outfitted with a GoPro camera (another Half Moon Bay home-grown company) and so we’ll have some awesome video soon.
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Phondini released the first version of FarmLine which is available on the Google Play Store and will soon be available on Apple iTunes.  We’ve been bouncing around the idea of applying the FishLine technology to promoting Farmer’s Markets, Farmstands and CSAs, and this is our first step.   It’s a national Farmers’ Market finder, but it will be evolving over the next few months to include all of the features in FishLine,  particularly crowdsourcing of what’s available, profiles of farmers, recipes, and other fun foodie stuff.
Again, Phondini thanks the Central California Joint Cable/Fisheries Liaison Committee for their support as well as our fabulous FishLine Advisory Board for their advice.